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Membership Site Resources
How To Setup Your Own Membership Site
Right now I don't have a lot of good advice for you on setting up a membership site. Why? Because every product I've looked at costs thousands of dollars and there's often monthly fees on top of that. But, that doesn't mean you can't get started using free or inexpensive tools and techniques. So, here are 7 tips on how to setup your own membership site.
The good news is that ClickBank now has recurring billing, so you can setup a membership site without having to get your own merchant account and payment gateway. Between ClickBank and PayPal, you've got the cash flow aspect covered.
Step one for starting a membership site is to build a list of prospects. And what's the best way to do that? Give away something of value in exchange. Think from your site visitor's perspective of "What's In It For Me?" Make it exciting, irresistible, and above all, valuable.
Step two is starting to create some unique content. One of the best ways to do that is to create some "how-to" videos using screen capture software or video shoots. Be sure to use a separate microphone and if shooting video, always use a tripod to keep the camera steady.
Step three is to study other membership sites. Join a few inexpensive ones and see what they offer to their customers.
Step four is pricing. Membership sites range in price from $7 a month to $997 a month. Price too low and people won't take you seriously. Price too high and you severely limit your market. See what other sites in your niche or something similar are charging their customers. Remember that you can always raise your price, but lowering it is much harder to o.
Step five is marketing and the best way to do that is with affiliate marketing. Use ClickBank's program to handle all affiliate details including payment of initial and recurring commissions.
Step six is adding back end products and affiliate offers. Depending on your niche, you could offer a private coaching program with a manageable size group. Too large and it's hard to give good value. You could also offer specific training video series on advanced techniques, market other programs and products to your members.
Step seven is to keep attracting new members. Increase the value of your offer. Do a crazy promotion offering a free month to anyone who pays a penny upfront. Keep working your list of people who signed up for information, but never joined. Create irresistible offers for odd reasons at least four times a year.
And there you have it, seven ways to setup your own membership site.
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